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UMGC > CMST 301 > DIGITAL MEDIA AND SOCIETY
PROJECT 2: PRESENTATION
The purpose of this project is to demonstrate your understanding of the following course concepts:
1. How companies or organizations use digital or social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal.
2. How digital or social media has transformed the communication of idea, information, and arguments in society.
The use of digital and social media can have a profound effect on society. This project requires you to research and report on an organization or company who has used or is using digital or social media to create a profound effect, impact, or influence on others.
Project 2 consists of:
1. Project Requirements (topics and content to cover)
2. Presentation Requirements (content organization)
3. Submission Requirements (how to submit your assignment)
4. Presentation Resources
5. Due Date Information and Late Policy
Select an organization or company that used or uses digital or social media to impact others. CREATE A PRESENTATION (using a professional presentation application such as Microsoft PowerPoint, Prezi, or Apple Keynote for the Mac) highlighting the information you found.
NOTE 1: You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2, and 3).
PLEASE SELECT A DIFFERENT COMPANY THAN THE ONE YOU USED IN PROJECT 1.
SECTION 1: ORGANIZATION OR COMPANY INFORMATION
Provide the following information about the organization or company you select. Answer the questions below:
Item 1: What is the name of the organization or company?
Item 2: What year was the organization or company established?
Item 3: What is the organization’s or company’s goal or mission?
Item 4: Provide the company’s or organization’s website address (URL), if available.
Item 5: Where is the company or organization’s headquarters located?
Section 1 Source: Include at least one source for Section 1. Include this source as an in-slide citation and on your References slide(s).
SECTION 2: DESCRIPTION OF THE DIGITAL OR SOCIAL MEDIA INFLUENCE
Describe how digital or social media was used to influence others while answering the following questions:
Item 1: Describe how digital or social media was used to influence others. Provide at least one example, instance, or situation that highlights this influence.
Item 2: In the example, instance, or situation you provided in Item 1, what specific digital or social media platforms were used (e.g. Facebook, Twitter, Instagram, Snap chat, Pinterest, or YouTube) and how were they used?
Item 3: What occurred as the result of the use of digital or social media? Describe the impact or magnitude of the change.
Section 2 Source: Include at least one source for Section 2. Include this source as an in-slide citation and on your References Slide(s).
To help you with completing Section 2, an example is provided below:
Section 2 Example 1: Invisible Children – Kony 2012
In 2012, an organization called Invisible Children created and posted a 30 minute movie on YouTube to launch a campaign they called “Kony 2012.” View the movie here (https://www.youtube.com/watch?v=Y4MnpzG5Sqc).
The Kony 2012 campaign was an effort to capture James Kony, who was portrayed as a ruthless rebel leader in Uganda who committed numerous atrocities against humanity, including kidnapping and murder.
The Kony 2012 campaign had a tremendous impact. The video generated over 100 million YouTube Views. Over 20 million dollars was donated to support the effort to capture James Kony
NOTE 2: You cannot use Invisible Children in your project.
To help you with completing Section 2, a second example is provided below:
Section 1 Example 2: The ALS Ice Bucket Challenge
In 2016, the Amyotrophic Lateral Sclerosis Association (ALS) organized the Ice Bucket Challenge. The challenge involved pouring a bucket filled with ice and water over a person’s head, followed by the person nominating 3 people who then had to take the challenge. The person would then making a contribution to ALS research. The challenge quickly became viral, gaining support and participation from celebrities. As a result of the challenge, traffic to the ALS web page increased, over 250,000 new donors signed up, and over 13.3 million dollars was raised.
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