Digital innovation and disruption

You are required to select an already successful innovation (indicate how you judged its
“success”), that has at its core a digital technology, and describe it using the following
elements as a minimum:
(1) The rationale and market gap (pain points, customer needs, etc.) it seeks to fill.
(2) The design of the innovation (using appropriate design representation techniques, applied
at the relevant level to adequately describe how the innovation works and integrates with
its environment).
(3) What you perceive to be its business model.
(4) A potential product road map, making use of relevant technologies, current or anticipated.
You are expected to make use of the relevant concepts, models, methods and techniques
presented in the course and beyond, as you would have acquired through your own
independent study and research in this field. Generally, the report needs to be well-written;
the following are indicative of the criteria that would be used to evaluate your submission:
Quality of the research on the innovation’s rationale and market gap: Have relevant sources
(books, articles, online sources, trend reports, etc.) been located and used? Has the history of
similar or relevant innovations been assimilated?
Quality of the innovation design description:
This is about the “external design”. Have relevant and useful models been used to illustrate
the innovation & its relevant context? Has the role of the relevant digital technologies been
appreciated and adequately presented? Is this innovation disruptive? If yes, in what way?
The quality and clarity of the business model:
While you are not expected to be able to present the entire business model of the presented
innovation, you are expected to make a very good attempt at establishing the business model
elements as much as possible. Have the standard sections of the BM canvass been presented?
Is the value/ selling proposition clear?
Product development/ technology roadmap or a similar growth concept:
Is there a good attempt at establishing how the innovative product might develop in future,
making use of existing and anticipated technologies?

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