Any topic (Writer’s choice)

Choose at least three products you purchased in the last week, month, or year in three different categories: a necessity (a convenience good), big-ticket item (a specialty good), and service. For each of the purchases, analyze the influences that led you to that purchase. Specifically, examine the cultural, family, peer, lifestyle, situational, demographic and personality influences that led you to this purchase.
Why did you buy Tide and not Cheer? Why did you decide to lease a car and why did you choose a Chevy? Why did you decide to purchase education and why this school? These are the types of questions you want to ask yourself. Try to use the theories and concepts discussed in class and/or in the textbook.
Use at least 20 different theories, concepts, and/or terminologies from the list below. Type them in boldface.
Key concepts and terminologies

Segmentation (Geographic, Demographic, Psychographic, Behavior) and targeting
Stakeholder concept
Hedonic value, utilitarian value
Relationship marketing
Touch points
Augmented product concept
Price elasticity of demand
Customer lifetime value
Personal values
Assimilation, accommodation, contrast
Selective perception
Absolute threshold
Subliminal perception
Mere exposure effect
Classical conditioning theory
Instrumental conditioning
Message congruity
Figure/ground distinction
Sensory, short term, long term memory
Episodic memory
Cognitive schema
Homeostasis and self improvement
Maslow’s hierarchy of needs
Motivational conflicts
Consumer involvement
Cognitive appraisal theory
ID, ego, superego
Karen Horney’s trait theory
Trait approach
Value consciousness
Complaint proneness
Need for cognition
Generalized self confidence
Self consciousness
Optimum stimulation level (OSL)
Five Factor Model
Self image
Actual self
Ideal self
Social self
Ideal social self
Extended self
Self congruency theory
Symbolic consumption
Consumer attitudes
Compliance, identification, internalization
ABC Approach
Functions of attitude
Situational influences
Fishbein Multi-attribute attitude model
ELM: central route to persuasion and peripheral rout
Appeals: sex, humorous, fear
Two-sided message/argument
Comparative advertising
Groups: primary, secondary, formal, informal, aspirational, dissociative
Conformity and peer pressure
Social powers: referent, legitimated, expert, reward, coercive
Reference group
Buzz marketing
Organic and amplified word of mouth
Stealth marketing and ambush marketing
Opinion leaders
Surrogate consumer
Market maven
Diffusion process
Consumer socialization
Shopping activities: acquisitional, epistemic, experiential
Utilitarian and hedonic shopping
Unplanned and impulsive shopping
Diderot Effect
Type of shoppers: economic, personalized, ethical, apathetic, recreational
Routine, limited, and extended decision making
Brand inertia
How to recognize needs: dissatisfaction, depletion, comparison, new situation, new product
Consideration, inert, inept sets
Conjunctive, disjunctive, lexicographic decision making rules.
Decision heuristics
Sacred and profane consumption
Desacralization and sacralization
Expectancy disconfirmation
Contrast effect
Types of expectations: predictive, normative, ideal, equitable
Equity theory
Inequitable treatment
Attribution theory: locus, control, stability
Cognitive dissonance
Complaint behavior
Switching behavior
Consumer inertia
Antiloyal consumer
Switching costs

Get 20% Discount on This Paper
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on This Paper

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Quality Custom Writers has assembled a team of highly skilled writers with diverse experience in the online writing circles. Our aim is to become a one stop shop for all your Academic/ online writing. Check out below our amazing service!


Essay Writing Services

At Quality Custom Writers, we prioritize on all aspects that creates a good grade such as impeccable grammar, proper structure, zero-plagiarism, and conformance to guidelines. The principal purpose of essay writing is to present the author's evaluation concerning a singular subject about which they have made. Since Professionalism is the mother of every success, try our team of experienced writers in helping you complete your essays and other assignments.


Admission Papers

You have been trying to join that prestigious institution you long yearned for, but the hurdle of an admission essay has become a stumbling block. We have your back, with our proven team that has gained invaluable experience over time, your chance of joining that institution is now! Just let us work on that essay.How do you write an admission essay? How do you begin the essay? For answers, try Quality Custom Writers Now!


Editing and Proofreading

Regardless of whether you're pleased with your composing abilities, it's never an impractical notion to have a second eye go through your work. The best editing services leaves no mistake untouched. We recognize the stuff needed to polish up a writing; as a component of our editing and proofreading, we'll change and refine your write up to guarantee it's amazing, and blunder free. Our group of expert editors will examine your work, giving an impeccable touch of English while ensuring your punctuation and sentence structures are top-notch.


Technical papers

We pride ourselves in having a team of clinical writers. The stringent and rigorous vetting process ensures that only the best persons for job. We hire qualified PhD and MA writers only. We equally offer our team of writers bonuses and incentives to motivate their working spirit in terms of delivering original, unique, and informative content. They are our resources drawn from diverse fields. Therefore your technical paper is in the right hands. Every paper is assessed and only the writers with the technical know-how in that field get to work on it.


College Essay Writing

If all along you have been looking for a trustworthy college essay service provider that provides superb academic papers at reasonable prices, then be glad that you search has ended with us. We are your best choice! Get high-quality college essay writing from our magnificent team of knowledgeable and dedicated writers right now!


Quality Assignment/Homework Help

We give the students premium quality assignments, without alarming them with plagiarism and referencing issues. We ensure that the assignments stick to the rules given by the tutors. We are specific about the deadlines you give us. We assure you that you will get your papers well in advance, knowing that you will review and return it if there are any changes, which should be incorporated.

Open chat