Any topic (Writer’s choice)

Choose at least three products you purchased in the last week, month, or year in three different categories: a necessity (a convenience good), big-ticket item (a specialty good), and service. For each of the purchases, analyze the influences that led you to that purchase. Specifically, examine the cultural, family, peer, lifestyle, situational, demographic and personality influences that led you to this purchase.
Why did you buy Tide and not Cheer? Why did you decide to lease a car and why did you choose a Chevy? Why did you decide to purchase education and why this school? These are the types of questions you want to ask yourself. Try to use the theories and concepts discussed in class and/or in the textbook.
Use at least 20 different theories, concepts, and/or terminologies from the list below. Type them in boldface.
Key concepts and terminologies

Segmentation (Geographic, Demographic, Psychographic, Behavior) and targeting
Positioning
Stakeholder concept
Hedonic value, utilitarian value
Relationship marketing
Touch points
Augmented product concept
Price elasticity of demand
Customer lifetime value
Personal values
Perception
Assimilation, accommodation, contrast
Selective perception
Absolute threshold
Adaptation
JND
Subliminal perception
Mere exposure effect
Classical conditioning theory
Instrumental conditioning
Message congruity
Figure/ground distinction
Framing
Sensory, short term, long term memory
Exemplar
Episodic memory
Cognitive schema
Priming
Motivation
Homeostasis and self improvement
Maslow’s hierarchy of needs
Motivational conflicts
Consumer involvement
Cognitive appraisal theory
Mood
Flow
EQ
Personality
ID, ego, superego
Karen Horney’s trait theory
Trait approach
Value consciousness
Materialism
Innovativeness
Complaint proneness
Need for cognition
Competitiveness
Generalized self confidence
Self consciousness
Optimum stimulation level (OSL)
Impulsiveness
Five Factor Model
Lifestyle
VALS
PRIAM
Self image
Actual self
Ideal self
Social self
Ideal social self
Extended self
Self congruency theory
Symbolic consumption
Consumer attitudes
Compliance, identification, internalization
ABC Approach
Functions of attitude
Situational influences
Fishbein Multi-attribute attitude model
ELM: central route to persuasion and peripheral rout
Appeals: sex, humorous, fear
Two-sided message/argument
Comparative advertising
Groups: primary, secondary, formal, informal, aspirational, dissociative
Conformity and peer pressure
Social powers: referent, legitimated, expert, reward, coercive
Reference group
Buzz marketing
Organic and amplified word of mouth
Stealth marketing and ambush marketing
Opinion leaders
Surrogate consumer
Market maven
Diffusion process
Consumer socialization
Advertiming
Shopping activities: acquisitional, epistemic, experiential
Utilitarian and hedonic shopping
Unplanned and impulsive shopping
Diderot Effect
Type of shoppers: economic, personalized, ethical, apathetic, recreational
Shopper-tainment
Routine, limited, and extended decision making
Brand inertia
Satisficing
How to recognize needs: dissatisfaction, depletion, comparison, new situation, new product
Consideration, inert, inept sets
Conjunctive, disjunctive, lexicographic decision making rules.
Decision heuristics
Rituals
Sacred and profane consumption
Desacralization and sacralization
Expectancy disconfirmation
Contrast effect
Types of expectations: predictive, normative, ideal, equitable
Equity theory
Inequitable treatment
Attribution theory: locus, control, stability
Cognitive dissonance
Complaint behavior
Switching behavior
Consumer inertia
Antiloyal consumer
Switching costs

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