You must prepare a 2500-word report that presents the Business Plan for the development of the business venture presented in your Poster.
The business plan should be rigorous enough to persuade either a bank or other party to invest in the venture. The business plan is to be submitted as a single document but milestones will be set and informal feedback given in seminar sessions.
Structure of Coursework 2: Individual Report (2500 words – /- 10%)
You should describe and analyse the existing business of Southwark Centre and use SWOT analysis as one of your tools.
You should explain in detail the rationale for your new business.
NEW PRODUCT DEVELOPMENT
You should describe in detail in what consist the new business and what are its main features.
MARKET AND COMPETITOR ANALYSIS
You should start by analysing the industry by using the Porter 5 Forces model and a PESTEL analysis.
You should make a clear market analysis of the new business and clearly identify competition.
You should present the Marketing Mix of the new product/service/experience produces in the new business.
You should clearly explain what is the strategy that the company is following and base your explanation on the market and competitor analysis.
OPERATIONAL AND MANAGEMENT PLAN
You should produce an explanation of how the new company is going to operate an what are the human and material resources needed.
You should produce financial forecasts of the new business. It is expected that you present at least a Profit and Loss Statement and a Cash Flow Statement for the for the first three years of operations. These financial projections should be clearly explained and based on the market analysis produced and on the proposed operational and management plan.
Your student identification number must be clearly stated at the top of each page of your work.
Each page must be numbered.
1.5-line spacing should be used.
Where appropriate, a contents page, a list of tables/figures and a list of abbreviations should precede your work.
All referencing must adhere to LSBU requirements, following the Harvard referencing format.
A word count must be stated at the end of your work, before the reference list.
Your course, level, and the appropriate module title must be included as “footer” on each page.
Appendices should be kept to a minimum and be of direct relevance to the content of your work.
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