introduction to advertising, 1000 words

Students are required to write an essay to analyse the brand performance though its integrated marketing communication campaign in a given product or service category. The aim of this assignment is to examine a variety of marketing communication alternatives of brand in  VIETNAM market. Also, it is expected that students will be able to justify and discuss the important role of advertising in brand building and communication campaign. Students are required to choose one of four product categories to assess as below:
1. Education
2. Milk
3. Motorbikes
4. Smart phones
Details:
* Independently research and analyse brand performance and the role advertising played in growing their achievements.
* Discover what IMC tools the brand harnessed and why were these so successful?  (Why did the brand use them? How did the brand use them? Why did they work?)
* Provide specific examples of your arguments. These examples can be from academic sources or business case studies.
* If possible,  you may suggest and justify which IMC tools might be used to improve brand performance.
Recommendations:
* Look at the marking guide on Canvas.
* Proofread your work prior to submission – find no errors.
* Use RMIT Harvard style referencing (please see the guideline as in the file a_guide_to_referencing_with_examples_in_the_harvard_style.pdf Actions
issued by library).
* If you are unclear on the assessment, ask your lecturer immediately.
Specifications
* Formatting: 1.5 spacing, 11 point font, 2cm margins (x4).
* You must cite at least four relevant and credible references. Higher standard work will incorporate more.
‘Statement of Authorship (S.o.A)
For Soft copy submissions, you may use an electronic declaration of authorship. Simply read and agree to the terms
Access to the external site Assessment Declaration
(Links to an external site.)
.
Then copy and paste the sentence below onto the first page of your document, along with your name/details:
* RMIT electronic submission of work for assessment
* I declare that in submitting all work for this assessment I have read, understood and agree to the content and expectations of the Assessment declaration.
Support Resources
This assessment requires that you meet RMIT’s expectations for academic integrity. More information and advice on how to avoid plagiarism are available in the Getting Started module.
Open the academic integrity page.
Additional library and learning resources are available to help with the assessment in this course
Link to Assignment Support
Submission Instruction
1. Read the Assessment Guide
2. Read the Marking Rubric to know how we’ll mark your work
3. Read the Assessment Guide again. Write your essay. Check spelling, proofread, make sure you include your authorship declaration, save the essay in the right format CommunicationAnalysis_ yourname_student ID_ class group number.docx
4. On the first page (along with names, student numbers, class group, lecturer’s name), paste the electronic S.o.A. (Statement of Authorship)
5. Submit your work on Turnitin by 5pm Friday Week 5

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