This coursework assignment takes the form of an integrated management report, based on a set of nine
operations and project management scenarios contained in an integrated, fictitious case study (Snowham
The case study, together with all the specific consultancy questions and guidance for each scenario, is
contained in a separate document.
For this final assignment, students are required to attempt the final SIX consultancy tasks, contained
within the case scenario. There are 10 marks available for each task. The interim addressed the first
THREE consultancy tasks.
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You are advised to read all the information through VERY CAREFULLY, makes notes and raise questions
with the lecturer as soon as possible.
Your role and instructions: Be aware that in the scenario you are NOT working directly for the client
organisation (the airport) but have recently been hired as a graduate trainee by an experienced firm of
management consultants who specialise in improving the operations of their clients.
The Sales Director of your consulting firm has recently spent a lot of time at the airport talking to various
managers working in different departments – collecting information and looking for new consultancy
opportunities to improve business operations and bottom line performance.
The Sales Director has provided you with all this information in the case document. You are required to
analyse the information carefully, address the various questions and make a series of informed
recommendations as to how each manager could improve their operations performance, and in doing so
generate increased profitability at the airport.
The Sales Director wants to use your analysis to negotiate a new consultancy contract so the accuracy and
clarity of your arguments and calculations, supported with theory where relevant, are essential.
You are to submit your work in the form of a high quality consultancy report document that would impress the
CEO of the airport.
Each section is worth 10 marks.
The overall structure and presentation quality of the report will also be worth 10 marks (assessed at the
Interim stage). You are expected to create a corporate identity for your consultancy firm (any sensible name,
logo, brand, style etc. is acceptable) and use it to create a professional report.
Review the case study very carefully and the nine topic areas identified by the department managers below
You are required to produce a professional 3000 word (=/- 10%) consultancy-style report for the Sales
Director ensuring that each of these nine areas is addressed
A single business report (one document) is expected to a high standard of preparation and presentation style.
As a general rule, a report should be structured with:
• appropriate cover page,
• table of contents,
• executive summary,
• main body
• Nine separate sections – one for each task
• References (where applicable)
• Appendices (if applicable)
Pages should be neatly designed with headers/footers including page numbers. Further guidance will be
provided over the course of the module.
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