In this project, you will perform some consumer “field research” and collect some real data from customers(most likely through a questionnaire, but use of secondary data sets is acceptable if you justify it to the instructor). WE USED A WEBSITE CALLED, “SurveyMonkey” to create a survey. The login info will be available for the assigned writer.
The collected data should enable you to run a business experiment and reach a suitable conclusion that enables you to make a managerial decision(e.g.,online bank customers are more profitable than regular customers and therefore the bank should vigorously start a campaign to migrate all customers online).
Given the short time available during the semester, your tested hypothesis should be succinct, require very simple data collection and most importantly lead to some managerial action. The project enables you to showcase your understanding of the “test and learn” approach. Use of statistical modeling is encouraged in this phase, but do not let statistical wizardry subsume the underlying business questions. Carefully design the data collection form(survey)as a team (ask the instructor for help if needed) and each person should collect data from at least 10 people (i.e.,about 40 respondents for a team of 4, to make the results statistically meaningful). WE ALREADY COMPLETED THE SURVEY FROM 10 PEOPLE EACH.
SUMMARY OF INSTRUCTIONS:
I have to create 3 PowerPoint slides based on questions 8,9, and 10 provided in SurveyMonkey.
For each slide: Please paste the graph, the data below the graph, and any other picture you’d like to include.
Here is the link to the website where we conducted our research:
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