A senior executive in your organisation is interested in how completing a Doctor of Business Administration might help to address organisational problems. He is interested in what a suitable research project might involve and how it might be carried out in a manner that he considers ethical.
Your task isto respond to your manager by writing a full report. The report will seek to achieve the following:
Conceptualise ‘management research'(up to 750 words)
Identify a subject area ( marketing,) and critically consider leading areas of knowledge within that subject area, drawing on existing research(up to 1,500 words)
Identify an organisational problem (within your own organisation, or one you know well) which is suitable for DBA research and explain why it is suitable for such research. the organizational problem should be located in a pharmaceutical company. dentify an organisational problem (within your own organisation, or one you know well) (up to 1,000 words)
Explain how you might conceptualise a research question to address that problem(up to 500 words)
Identify the different stages you would need to consider in the research process(up to 750 words)
Critically consider ethical issues in research and state how you would design your research in an ethical fashion (up to 1,000 words).
Introduction (up to 250 words) and Conclusion (up to 250 words).
The report should be up to 6,000 words in length. You may choose how to allocate this word count across the different elements of the assignment. However, a possible target word count has been provided in brackets next to each bullet point – this is indicative only! This report will be an academic one, fully referenced, and drawing on scholarly literature (in order to demonstrate a core DBA competence to your intended audience!).
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