Strategic Business Management

Paper details  

A Company you need to analyse:

Woolworths (an Australian chain of supermarkets).

You need to write:

Introduction (150 words):

A brief description of the selected company. A brief outline of its current products and services and the markets in which it operates. A summary of what you conclude are the main strategic issues confronting the company.

Establish the Strategic Position (300 words)
Use common tools to establish the current macro-environment with relevance to the industry. Establish the industry attractiveness and link those as appropriate to macro environmental issues. Establish the competitors’ strengths and weaknesses in relation to key competitors and identify opportunities and threats based on the macro-environment analysis. Identify and establish areas of key competences and capabilities and their degree of competitive advantage. Link the concepts and analysis to establish the strategic position of the company.

I need you to do the following analysis: PESTEL, P5F, Blue Ocean, VRIO, SWOT, TOWS, Stakeholder Matrix. You do not need to create tables! Just write it in a style of the text.

Identify the Current Strategy (575 words) Use SBU, generic and interactive strategies, corporate level strategies, business life cycle and any other theory and strategic model or tool to establish the current strategy employed.

Evaluate the Current Strategy (575 words) Prepare a gap analysis to identify gaps between the strategic position and the strategic choices made by the company, use common strategic concepts and theories discussed in class to validate your findings.

Important: I need you to cite 20 academic articles (NOT RANDOM WEBPAGES) YOU NEED TO FIND 20 ACADEMIC ARTICLES. All citations and references must follow the RGU Harvard Referencing System, the details of which are at the following link:

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