Instructions: Please prepare a short paper identifying the target market for a product and service after selecting one of the companies found on the links below and then briefly describing its marketing mix and providing a brief SWOT analysis on it. Next you are asked to determine if differential advantage exists and to make suggestions for improvement. If you believe the company has a winning marketing recipe, indicate what its differential advantage is. If the company is struggling, indicate why it is and how it might be saved or improved. You must use the companies provided below. YOU CAN CHOOSE EITHER A WINNER OR LOSER FIRM TO ANALYZE. There are several lists of firms to consider. PLEASE USE THE ATTACHED WORD DOC AS A TEMPLATE FOR THE ASSIGNMENT AND SUBMIT IT AS A WORD DOC. Make use our Library databases to complete the assignment, such Mergent Intellect and/or Proquest. The first database particularly provides some real good research information on the companies on my lists. Make sure you cite all your sources though – use in-text citations where they are necessary.
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