Read the article “Mud, Sweat and Beers” by Austin Murphy in the June 3, 2013 issue of Sports Illustrated (https://vault.si.com/vault/2013/06/03/mud-sweat-and-beers).
After reading this story, answer the following questions:
Q1. How organizers of marathons in the United States have changed the way that they segment race participants? Why have they done so?
Q2. What has been the result of this segmentation?
Q3. Would this segmentation be defined as demographic, psychographic, product usage, or product benefits segmentation?
Please write 275-375 words answering the questions above.
Please use APA style for citations
Please you must include the chapters 5 and 6 concepts. See the pdf. Book:
Mullin, B.J., Hardy, S., and Sutton, W.A. 2014. Sport Marketing (4th edition). Human Kinetics
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