Strategic Management

A) Analyse the External Environment of the Industry or Geography in which your chosen company operates & competes. You should be able to use tools & techniques such as PESTEL, P5Fs, ILC & SGA appropriately & deduce from them Opportunities & Threats potentially facing you from such an application.

B) Analyse the Internal Resources & Competencies of your companies using tools & techniques such as VC, RBV and VRIO/N appropriately & deduce from them Strengths & Weaknesses that are unique or give you significant or sustainable competitive advantages.

C) Summarise your analysis into a SWOT matrix containing the significant & impactful findings.

D) Be able to take into consideration what we studied in Levels of Strategy (Corporate & Business Levels) and Internationalisation & use it (if appropriate) to help you consider strategic choices. Not forgetting Generic Strategies & relationship between your company & its parent (if it has a parent)

E) Be able to generate Strategic Options for your company from turning your SWOTS into a TOWS format & articulating your options and using ANSOFF to suggest Strategic Directions & which methods of growth you would suggest for strategic options. Please remember to make sure that you use your own analysis to inform your own section of generating strategic options.

F) Be able to evaluate & assess strategic options with a view of making recommendations, making use of SAF, (Suitability, Acceptability and Feasibility), as a toold to provide comparative evaluation of your options, not forgetting to consider your Stakeholder analysis & their influence on SAF, if that is of impact or importance.

Companies to choose from: Tesco, British Airways, McDonalds, Philips Electronics, Toyota

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