Hi everyone, this is my research presentation base on the exhibition of on sale! Shops and shopping.
This is a fabulous exhibition at the State Library of NSW which was officially launched
during August to October 2011.
On Sale! Shops & Shopping provides a topical and timely opportunity to explore the
surprising contribution that retailing has made to the economic development of Sydney
since European settlement.
It brings together a fascinating collection of little-known and rarely seen historical evidence
regarding Sydney’s shopping history from the Library’s archives.
Margot Riley is great talent and can share fascinating stories on what people purchased
through time and where they shopped, as well as read out some of the amusing
advertisements of the time eg. Every woman deserves a washing machine!
Here is one of the amazing watercolor painting called Hawkers and streetsellers. As u can
see, before refrigeration, consumers purchased perishable goods directly from producers in
the marketplace or from hawkers and streetsellers.
Licensed fruit barrows, magazine stands and flower stalls were a common sight on Sydney
streets until the increase in automobile traffic in the city in the 1920s. HOWEVER, in the
1990s the City of Sydney reintroduced these stands to encourage diversity in the urban
Hawkers peddled a variety of perishable(ˈperəSHəb(ə)) and household goods from
backpacks and horse-drawn trailers to rural and suburban customers.
????How shopping became leisure activity and a form of entertainment
Traders gathering at the wharves on ration day quickly assumed the appearance of a wellorganized market, and the colony’s social and economic centre emerged. As the town
expanded, the marketplace moved westward along George Street, settling on the present-day
site of the Queen Victoria Building (QVB) in 1810. Late trading on Saturday nights
encouraged a public promenade along George Street between the market sites. SMALL SHOPS:
Nineteenth-century Australia provided an ever-expanding market for consumer goods. As
these new customers began to feel at ease in colonial shops, they came to exercise greater
consumer power with local retailers. In the mean time, Sydney’s six newspapers displayed
advertisements for retailers such has David Jones, Mrs Hordern and Joseph Farmer, all
destined to become household names.
By the mid to late 1800s, shopping had become the province of women, and the so-called
‘carriage trade’ – those with enough leisure time to spend it shopping. In turn, this
encouraged the concepts of window shopping and browsing.
The chain store concept was imported from the United States. By promoting self-service
and simplified merchandise display techniques, it lowered selling costs. In 1928， Coles’
first slogan was ‘nothing over a bob’, while Woolworth’s captured public attention with
their money-back guarantee if customers were not fully satisfied. Shopping is becoming
more and more life-like, and it is something that can be accessed anytime, anywhere
I have one last point, because the layout was so perfect I don’t wanna ruin it. So I just talk.
Last thing is mega mall, fully self-service supermarkets did not become popular in Australia
until the 1960s. The modern supermarket offers pre-packaged products set within a highly
stylised and organised shopping space where all one’s food requirements can be purchased
in the one place, at one time and on one level, thus saving energy and time.
The Storekeeper and commercial record.
What’s in store? : a history of retailing in Australia / Kimberley Webber and Ian
Hoskins ; with Joy McCann.
Retail industry : establishment size statistics, New South Wales, 1985/86 /
Australian Bureau of Statistics,
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