Practising Strategy

Paper details:

: Please use strategic management theory to analyse the situation of your chosen industry sector over the past year in terms of how organizations within this sector have responded to the Covid-19 pandemic and how organisations within this sector can develop strategy for the next 3 years in response to current challenges. In this assessment you are invited to demonstrate your knowledge of the main theoretical approaches to strategic management and your application of theory to a real-world example. You are also invited to demonstrate your understanding of the governance, ethical or corporate social responsibility implications of your analysis. To do this you must first select an industry sector from one of the following: • The airline industry • The hotel and tourism industry • The retail industry • The IT industry You may select this industry sector within a country of your choice or on a global or multinational level. You may also choose to focus on a specific organisation within your chosen industry (for example, Cathay Pacific airlines, Hilton Hotels, Asos online retail, or Dell Computers). Your chosen industry and organisation (if you select a specific one) will be your case study. In the main body of your assessment please undertake a strategic analysis of your chosen industry sector (and organisation if you have specified one) to be structured as outlined below. Please focus on one ‘School’ of strategic management theory for your analysis (e.g. either the Design and Planning School, Positioning School or Cultural School). You should demonstrate your knowledge of the theories and modeagnls you have chosen and their limitations.

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