emerging phenomenon in cross-cultural management.

Why is cross-cultural awareness important nowadays? Please discuss the question in the context of one cross-cultural management topic introduced in the module. Refer to any two theories (i.e. Hofstede’s national cultural dimensions, Trompenaars’s 7 dimensions, Edward T. Hall’s high context, low context culture, Etic vs Emic approach); model  taught in this module to examine the chosen topic, and critically evaluate their contribution to cross-cultural management.


This essay should be no more than 2000 words in length (There is NO 10% margin).

What do we mean by ‘cross-cultural management topic’?

A cross-cultural management topic can be:

  1. Any topic you learnt from this module (i.e. cultural change, ethics, communication,

motivation, leadership, organisation structure and culture, international HRM, negotiation and

conflict, multicultural team);

  1. Any emerging phenomenon in cross-cultural management. Some examples from previous:

the use of technology, social media, business relationship building across cultures,

advertisement, virtual communication, perceptions of beauty, and so on.

Formatting requirements:

It is expected that your essay will be presented to a professional standard. It MUST

  • be word processed and typed in Ariel 12 font;
  • have 1.5 line spacing and include 2.54cm margins on ALL sides;
  • have clear line spaces between paragraphs and paragraphs not indented;
  • The header must include the student number and the Footer must include a page number.

(this essay should be marked anonymously)

  • state the number of words used at the end of the essay (excluding cover page, tables, charts,

references and appendices).


  • be properly proofread with no obvious typographical errors

Tutors will be looking for the following:

  • Format/layout in accordance with the specification given below
  • Essay structure, coherence and clarity of writing
  • Evidence of wide research and independent reading
  • Demonstration of understanding through the application and clear relevance of chosen


  • Depth and quality of discussion, clearly focused on the questions set
  • Quality and relevance of conclusions – which are clearly drawn from the preceding


  • The acknowledgement and referencing of ALL source materials within the text and within a

separate reference list.

Penalties(something important):

Penalty deductions from the total essay mark may be made for the following:

  1. Format/layout – failure to follow some or all of the format/layout instructions – up to 5%
  2. Word count – work exceeding the MAXIMUM word count of 2,000 words or failure to declare

an accurate word count – unlimited penalty deduction, subject to the extent of breach.

The word count should be stated at the end of your essay.

60-69 As below plus: – – Very good work-contains much of the requisite details, is reliable and appropriate and shows the subject matter’s understanding and attempts to present it in a broader context. Showing some originality of thinking with good assumptions of criticism and interpretation, is mindful of the limits of understanding. – Well-researched, strong usage and reference presentation.

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