Submit a case study report that analyses your groups advertising campaign based on the following:
1) The title and/or slogan, and period of your advertising campaign
2) Background: Why the company started the campaign
3) Purpose of the advertising campaign
3.Positioning strategy: What kind of emotional and/or functional benefits the advertising campaign has focused on, in order to occupy a distinct place in the target consumers mind?
4.Key message strategies: What kind of message strategies the advertising campaign has used? Refer to your textbook Chapter 10 and provide at least two different message strategies and an example advertisement for each.
5.Media plan: What media has been involved in the advertising campaign (e.g. TV, radio, print media, campaign website, YouTube, social media, mobile media, etc.)? Refer to your first group assignment and update it.
6.Outcome: Was the advertising campaign successful? Why or why not? Analyze advertising awareness, brand awareness, attitudes toward the brand, sales growth, etc.
7.References (APA style)
that is everything please you can also ask me anything if you don’t understand it before you write. please make sure that you use simple words because I am international student.
finally make sure that there is no plagiarism.
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