A Campaign review

Project description
A Campaign review
Review a particular campaign selling a particular product, creating a certain brand, or featuring a health or safety issue. Products or brands include advertising and marketing of Coke, Pepsi, fast food chains (Jack in the Box, McDonalds, etc.), alcohol (Absolut, Worlds Most Interesting Man, Johnny Walker, etc.), Milk, automobiles (Chrysler, Honda, Ford, etc.), Apple products; Old Spice, P&G products, Kotex and far more.
Health and safety issues include 5 a day, Lets Move, Truth (tobacco control), Bullying, Flex Your Power, the Meth Project, HPV awareness, and 100 campaigns housed within the AdCouncil.
I recommend selecting a campaign that has won awards. Award winning campaigns are listed in Effie.org (for Effective Campaigns), or in the WARC database. There is usually more material written on Award winning campaigns than other campaigns. For certain topics, like Old Spice, which has won numerous awards for several years, you will find plenty of material.
You may also want to select a campaign that has been in existence for some years, because you will be able to have more to say about the campaign.
Research the product / company and campaign, launch, platforms, and outcomes.

A possible outline for this paper includes
I.An introduction, statement of the problem/need for a new campaign, preview of the paper;
II.How the new campaign was conceived and researched (we call this formative research) and elements selectedusing what media, targeting what audience, how are messages designed, etc.
III.How the campaign was launched, how it was assessed, and with what outcomes;
IV.Conclusion; what worked, what did not work, what is proposed as next step.

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