“Explain the Marketing Mix of the enterprise’s products and services

Project description
1)The assignment has been designed to evaluate the opportunity and experience of working within an organisation.
2)To provide an opportunity for students to directly apply theory into practice in a working business environment.
3)To aid and enhance communication Skills and teamwork.

The students will display the following skills..
1.Consider some basic management theory and relate this to their working experience. (Assessment: individual project)
2.Demonstrate knowledge and understanding of organisations and their management (Assessment: individual project)
Describe business functions and processes. (Assessment: individual project)

Reference Books:
Baird B., (2011) Internship Practicum, and Field Placement Handbook, The International Edition, 6th Edition, Pearson – to be replaced next year by the 7th edition

Supplementary texts and/or other learning materials
ESE (2006), The Internship Handbook, ESE Internal Publication
Please refer to the Module Handbook and the Portal far other sources of information

Structure of the Project:
1)Cover Page
2)Table of Contents
3)Introduction: About the Project
3.1)The Project Company
3.2)The Client
3.3)Why the is project (Project selection criteria)
3.4)Defining the Project (Project Scope)
4)The Body of your answer
5)Summary& Conclusion

P.S. I was a sales personnel in fashion firm which name is “Barone s.r.l”; situated in Florence. I’ve worked there for 2 months and I’ve shared my time with ten people.

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