Barrett Farm Foods: A Small Firm’s International Launch

Barrett Farm Foods: A Small Firm’s International

Mouhannad Asaad, Amanda Free, Baylea Johnson, Cara
Stepp, Alexis Stewart

BAPA 5131 ~ Team 10 ~ November 23, 2020

Possible Deadlines

Thursday 11/19: Submit response to your question by on new group discussion thread

Saturday 11/21: Respond to everyone’s submissions with comments/suggestions

Sunday 11/22: Finalize slide with audio by meeting time

Sunday 11/22 1PM: Group meeting

Monday 11/23: Final Project Due before midnight

13-4 Do you see any problems with Philip Austin’s plan for European expansion? Do you support his entrepreneurial approach
to exporting? What should be the features of a more systematic approach to exporting?


13-5 Why did Barrett choose exporting as its entry strategy for Europe, as opposed to foreign direct investment or licensing?
What are the potential drawbacks of exporting for Barrett?

13-6 What challenges can Barrett expect in its export drive? What types of new capabilities does the firm need to acquire to
manage its export transactions?

13-7 How should Barrett choose between direct and indirect exporting? What are the ideal characteristics of European
intermediaries for Barrett? Where can Barrett turn for financing its export sales?


13-8 There are already numerous companies selling processed foods in Europe. What can Barrett do to compete successfully
against these

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