Research paper

Quiz 2 is a short answer quiz. Please see the document “Quiz 2 Description” to help you with
your preparation. Quiz 2 will ask you some questions about the start up company, The
Dollar Shave Club, as at the time when it was launched and also at the current time (now
that it has been taken over by Unilever).
The articles below, combined with the material in the course, should give you sufficient
information to do well on the Quiz. You can do further research into the company if you
like, but you do not have to, nor will you get additional marks for undertaking detailed
analysis based on any additional pre-reading. For example, while an analysis of trial and
retention rates based on further reading over the weekend might be interesting, it is not
what I will asking about and will probably just get in the way of a succinct answer. This is not
a quiz about your ability to research a topic. It is a quiz about your ability to apply the
principles that we have been studying to a practical branding situation; in this case the issues
facing the Dollar Shave Club around its launch and around the time of the Unilever takeover.
I would like you to undertake the following preparation.
 Understand the origin of the Dollar Shave Club at the time of its conception and
launch. Read Wikipedia’ s description of how it started. Keep in mind the
framework we have advanced in considering the firm’s considerable initial success.
https://en.wikipedia.org/wiki/Dollar_Shave_Club
 Have a look at the original television commercial (TVC) and try to understand the
needs that it is addressing and how it is addressing them.

 Think about Unilever’s takeover of the Dollar Shave Club and why Unilever might
have wanted to pay a billion dollars for the firm. https://www.imd.org/research-
knowledge/articles/unilever-buys-dollar-shave-club/
 Think about where the firm finds itself before and after the Unilever takeover and
consider the options it faces for growth and defence.
https://www.convinceandconvert.com/content-marketing/storytelling-turned-
dollar-shave-club-into-a-billion-dollar-brand/

Get 20% Discount on This Paper
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on This Paper

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Quality Custom Writers has assembled a team of highly skilled writers with diverse experience in the online writing circles. Our aim is to become a one stop shop for all your Academic/ online writing. Check out below our amazing service!

Essays

Essay Writing Services

At Quality Custom Writers, we prioritize on all aspects that creates a good grade such as impeccable grammar, proper structure, zero-plagiarism, and conformance to guidelines. The principal purpose of essay writing is to present the author's evaluation concerning a singular subject about which they have made. Since Professionalism is the mother of every success, try our team of experienced writers in helping you complete your essays and other assignments.

Admissions

Admission Papers

You have been trying to join that prestigious institution you long yearned for, but the hurdle of an admission essay has become a stumbling block. We have your back, with our proven team that has gained invaluable experience over time, your chance of joining that institution is now! Just let us work on that essay.How do you write an admission essay? How do you begin the essay? For answers, try Quality Custom Writers Now!

Editing

Editing and Proofreading

Regardless of whether you're pleased with your composing abilities, it's never an impractical notion to have a second eye go through your work. The best editing services leaves no mistake untouched. We recognize the stuff needed to polish up a writing; as a component of our editing and proofreading, we'll change and refine your write up to guarantee it's amazing, and blunder free. Our group of expert editors will examine your work, giving an impeccable touch of English while ensuring your punctuation and sentence structures are top-notch.

Coursework

Technical papers

We pride ourselves in having a team of clinical writers. The stringent and rigorous vetting process ensures that only the best persons for job. We hire qualified PhD and MA writers only. We equally offer our team of writers bonuses and incentives to motivate their working spirit in terms of delivering original, unique, and informative content. They are our resources drawn from diverse fields. Therefore your technical paper is in the right hands. Every paper is assessed and only the writers with the technical know-how in that field get to work on it.

Coursework

College Essay Writing

If all along you have been looking for a trustworthy college essay service provider that provides superb academic papers at reasonable prices, then be glad that you search has ended with us. We are your best choice! Get high-quality college essay writing from our magnificent team of knowledgeable and dedicated writers right now!

Coursework

Quality Assignment/Homework Help

We give the students premium quality assignments, without alarming them with plagiarism and referencing issues. We ensure that the assignments stick to the rules given by the tutors. We are specific about the deadlines you give us. We assure you that you will get your papers well in advance, knowing that you will review and return it if there are any changes, which should be incorporated.