Assessment:  The students will be provided with rubrics in due course
The Group Marketing Report assignment is designed to allow you to develop a
practically oriented marketing plan. It is to be done by students in groups. You will be
formed into groups of 4-6 Students. (Same group members of marketing simulation
assessment). Choose an organisation with which you are familiar and about which you
are able to obtain some information (from the web or annual reports etc). You could use a
company for which one of the members in the group works as the basis for this
assessment (see the lecturer before you commence to get approval of your choice to
ensure that it is suitable for the exercise). This assignment can be based on a brand or
individual product or service. There are many formats for a marketing plan but you are
required to follow the following format this assessment:

1. Executive Summary and Table of Contents
 Present a brief summary of the main goals and recommendations in the
marketing report.
2. Introduction and Background
 Provide an introduction and background to the organisation (product/service
or brand).
 Analyse the types of customer groups within your market and determine
which group(s) is it most profitable for you to target.
3. Marketing Environmental Analysis
External Environment Analysis
 Business environment analysis: Analyse the following aspects of the
environment in which you operate and determine their current and future
effects on the organisation’s product/service line: social/cultural trends;
economic/demographic trends; political/legal/institutional trends;
technological trends.
 Customer analysis: Analyse the demographics, buying situation, needs and
wants of your customers and how your product/service can satisfy them.
 Competitor analysis: Analyse activities and characteristics (size, goals, market
share, product quality, marketing strategies and others) of the major
competitors in your market (both direct competitors and those who offer
substitute products/services to your customers)
Internal Environment Analysis

Dr Saeed Badghish Marketing Plan


 Analyse the current marketing mix (4P’s) used to market the product/service.
 Evaluate the effectiveness of the current marketing mix used.
4. SWOT Analysis
 Identify the main strengths (internal capabilities that can support the
organisation in achieving its goals) and weaknesses (internal factors that can
prevent the organisation from achieving its goals) in the chosen company,
 as well as the main opportunities (external circumstances that may be
exploited for higher performance) and threats (external circumstances that
may potentially hurt performance) in the market place as a direct result of the
Marketing Environmental Analysis, and construct a useable SWOT with a
5. Future Growth Opportunities
 Looking 3-5 years into the future, explore growth opportunities using the
product/market expansion grid .
6. Revised Objectives and Marketing Strategy
 Based on the SWOT analysis and the Growth Opportunities analysis, establish
the marketing, financial and communication objectives for the next 12 months
Target Market
 Describe the target market(s) to serve
 Arrange for the product/service a clear, distinctive, and desirable place
relative to competing products in the minds of target customers.
Marketing Mix
 Create a revised marketing mix
Action Programs
 Each marketing strategy element must be elaborated to answer: What will be
done? When will it be done? Who will do it? How much will be spent?

 Late Assignments will be docked 3 pts for every week they are not

Get 20% Discount on This Paper
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on This Paper

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Quality Custom Writers has assembled a team of highly skilled writers with diverse experience in the online writing circles. Our aim is to become a one stop shop for all your Academic/ online writing. Check out below our amazing service!


Essay Writing Services

At Quality Custom Writers, we prioritize on all aspects that creates a good grade such as impeccable grammar, proper structure, zero-plagiarism, and conformance to guidelines. The principal purpose of essay writing is to present the author's evaluation concerning a singular subject about which they have made. Since Professionalism is the mother of every success, try our team of experienced writers in helping you complete your essays and other assignments.


Admission Papers

You have been trying to join that prestigious institution you long yearned for, but the hurdle of an admission essay has become a stumbling block. We have your back, with our proven team that has gained invaluable experience over time, your chance of joining that institution is now! Just let us work on that essay.How do you write an admission essay? How do you begin the essay? For answers, try Quality Custom Writers Now!


Editing and Proofreading

Regardless of whether you're pleased with your composing abilities, it's never an impractical notion to have a second eye go through your work. The best editing services leaves no mistake untouched. We recognize the stuff needed to polish up a writing; as a component of our editing and proofreading, we'll change and refine your write up to guarantee it's amazing, and blunder free. Our group of expert editors will examine your work, giving an impeccable touch of English while ensuring your punctuation and sentence structures are top-notch.


Technical papers

We pride ourselves in having a team of clinical writers. The stringent and rigorous vetting process ensures that only the best persons for job. We hire qualified PhD and MA writers only. We equally offer our team of writers bonuses and incentives to motivate their working spirit in terms of delivering original, unique, and informative content. They are our resources drawn from diverse fields. Therefore your technical paper is in the right hands. Every paper is assessed and only the writers with the technical know-how in that field get to work on it.


College Essay Writing

If all along you have been looking for a trustworthy college essay service provider that provides superb academic papers at reasonable prices, then be glad that you search has ended with us. We are your best choice! Get high-quality college essay writing from our magnificent team of knowledgeable and dedicated writers right now!


Quality Assignment/Homework Help

We give the students premium quality assignments, without alarming them with plagiarism and referencing issues. We ensure that the assignments stick to the rules given by the tutors. We are specific about the deadlines you give us. We assure you that you will get your papers well in advance, knowing that you will review and return it if there are any changes, which should be incorporated.